The North East England Climate Coalition is a regional initiative bringing together the private, public, voluntary and community sectors to address the challenges of the climate crisis and facilitate a just transition to a green economy.
The coalition is the region's contribution, on behalf of future generations, to the urgent, necessary, and scale response demanded by the global climate crisis.
The team needed a brand to communicate their intentions that appealed to a broad cross-sector of audiences - political leaders to families in the North East.
Do Gooder worked with the exec team to produce a strategic and creative positioning, beginning with renaming the organisation NEECCo and presenting a robust comms strategy.
Then, collaborating with Aviary, we built a brand developed on EcoDesign principles, including colour palettes and typefaces that use less ink and low-res file sizes for data storage. We showcased ethical marketing at its very finest.