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Northumbria Police and Crime Commissioner


Challenge


The North East Police and Crime Commissioner launches a new Police and Crime Plan every five years, usually with a full programme of public engagement. As this wasn’t possible in 2020 ahead of the 2021 plan, Do Gooder adapted the brand for digital engagement to promote the new Police and Crime Plan and reach new audiences.


Approach


COVID-19 restrictions meant face to face engagement wasn’t possible. To ensure the PCC had a strong online presence and that the identity authentically represented the role, the work, and passion to keep the North East safe and improve lives, Do Gooder refined the brand and re-designed the Police and Crime Plan 2021-2025.

To effectively engage the public, we produced and managed a Facebook Live launch event with the PCC and the Chief of Police to promote and discuss key issues presented in the plan. Former BBC journalist and presenter, Chris Jackson, hosted the ‘fireside’ chat attracting a broad audience with high engagement.

Kim McGuinness was re-elected as PCC in 2021. Our design work has informed all external communications across web and social channels.


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© 2021 Do Gooder Ltd.
Registered in England and Wales.
Company Number: 12656694
VAT Number: 365 2034 16

Who?


What?    Research


                Cultural Insight


                Strategy


                Creative


Work


Who?


What?    Research


                Cultural Insight


                Strategy


                Creative


Work


Contact us


Sign up


Instagram


LinkedIn


Policies


Pending B Corp


© 2021 Do Gooder Ltd.
Registered in England and Wales.
Company Number: 12656694
VAT Number: 365 2034 16