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Privacy International


Challenge


Privacy International (PI) is a global charity that defends and promotes the right to privacy across the world. Shaped by Do Gooder's insight into purpose-driven marketing, PI aimed to create a campaign that raised awareness of the risks of behavioral advertising and asked brands to take responsibility for the data they use across digital campaigns.


Approach


Informed by facilitated sessions with PI experts, we conducted qualitative stakeholder research. We recommended focus areas and shared unique thinking, collating insight and our sector experience to craft a messaging framework and channel strategy - the practical tools to reach decision-makers at the right time making a convincing case for change.

Our insight into the inner workings of the advertising industry shaped a campaign concept for PI that is aligned to their audience, in tune with their motivations, and ultimately built a legitimate and informed case for PI to approach brands directly - promoting change and encouraging the use of ethical strategic communications.


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© 2021 Do Gooder Ltd.
Registered in England and Wales.
Company Number: 12656694
VAT Number: 365 2034 16

Who?


What?    Research


                Cultural Insight


                Strategy


                Creative


Work


Who?


What?    Research


                Cultural Insight


                Strategy


                Creative


Work


Contact us


Sign up


Instagram


LinkedIn


Policies


Pending B Corp


© 2021 Do Gooder Ltd.
Registered in England and Wales.
Company Number: 12656694
VAT Number: 365 2034 16