RNLI

Challenge

The RNLI was looking to establish a small roster of agencies to support its five-year fundraising strategy and build towards the opportunity to commemorate, celebrate and inspire the public as the charity approaches its bicentenary in 2024.

Approach

Do Gooder presented the creative concept for the RNLI’s annual flagship community fundraising campaign, Mayday. ‘Mayday Calling’ was central to the seventh year the Mayday campaign has run across the whole of the UK and Ireland in 2021. It aimed to raise £700k from the 2021 event in a world still operating under coronavirus restrictions.

Do Gooder is one of two creative agencies on the three-year roster to deliver creative communications for the charity.

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