The Fire Fighters Charity exists to support the everyday heroes of the UK fire community by empowering individuals to achieve mental, physical and social wellbeing throughout their lives. To effectively reach its target audience, it needed to strengthen the brand visually and raise awareness.
Do Gooder worked with the team to art direct and produce a suite of photography for use in print and online. We captured the fire services community in action at the national UKRO event forging relationships with key stakeholders. Moving into 2022, we have developed and will manage the charities first structured Ambassador Programme.