The Handbag Clinic is the world’s leading authority on restored luxury handbags. As the market became crowded, it was time for the brand to future-proof its identity and retain its position as the authority in buying, selling and restoring handbags in the UK.
Do Gooder worked with the founder to support and solidify the brand’s relevance. Informed by stakeholder insight, we produced a flexible, stylish, classic, identity that has allowed the brand to own its rightful place as the world’s leading authority and the antithesis of fast fashion. The brand has been rolled out across all online and offline customer touchpoints amplifying its global reach.